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Agape love leadership

What is Agape love?


Agape love is the choice to deliberately, decisively, and actively lift others by practicing compassion and intentional devotion towards that person. 

In the Bible, aheb and hesed were two words used to express God's love for Israel. It was also the love the Israelite people were to show one another. After Israel had been under Greek rule for many centuries, Jewish scholars began to translate the Hebrew Scriptures into Greek during the third and second centuries B.C.E, as Greek was spoken by many Jews.

When the translation work began, these scholars could not find a common, comparable Greek word to represent the aheb and hesed love of God. The most often used Greek words for love were philo for brotherly love and eros for passionate love. The Jewish translators decided to use a little-known Greek word, agape, to reflect God's aheb and hesed love. To keep close to the Hebrew understanding of God's love for man and God's expection of man to love one another, the New Testament writers continued the usage of the word agape when they wrote about love.

Agape Love in Deuteronomy 6:5


You must love the LORD your God with your heart, your soul, and all your strength. -Deuteronomy 6:5 

In Hebrew, the word for heart is, lēb which was used to express the "seat of all emotions and intellect."


The word for soul is nephesh, which is the neck through which we breath to live - nephesh was used to express life.


The Hebrew word for strength is mēʼōd. We might look at this word through Greek influence and think it is power. However, this word, that appears only twice in the Old Testament as a noun, represented economic or social strength.

According to Old Testament scholar, Samuel McBride, the essence of this Deuteronomy 6:5 is to love God with our emotions, intellect, wealth, and even with our life. 

Agape love in Luke 10:25-37

Love the Lord your God with all your heart and with all your soul and with all your  strength and with all your mind. Love your neighbor as yourself. -Luke 10:27 

Jesus illustrated how we are to love our God and others with all our intellect and emotions, economic and social wealth, and with our lives in the story about a Samaritan.

The Samaritan saw a man beaten and left for dead on a highway that was known for armed robbery. No one stopped to help him. However, this Samaritan, without care for his own life, stopped to help the man. He used his knowledge of first aid, his intellect, to bandage the man's wounds and continued his journey, carrying the man on his donkey. When the Samaritan reached his destination, he admitted this man to care, and out of his own wealth, paid all of the wounded man's medical bills. This Samaritan understood how to love others as God has asked us to them.

Applying the Bible at work

My command is this: Love each other as I have loved you. -John 15:12 

In obedience to Jesus' command, we choose to intentionally love our customers, partners, vendors, and team members using our intellect, our wealth, and our lives, if God calls us to that, as He has with the heroes of our faith.

Further, as a global team, we create an organizational culture of agape love. Love enables us to operate in an environment of truth and trust. When trust is broken, we will forgive one another. Our organizational principles and policies reflect our commitment to agape love in leadership and management.

Finally, we extend our services to our subscribers and partners, reflecting agape love in each of our interactions with them.  

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